Yamaha unveiled a new “Assembled in U.S.A.” logo to illustrate its pride in U.S. manufacturing.
May marks the first month of Yamaha's ATV production transfer. Now all Yamaha 4x4 ATVs will come from the Newnan, Ga., factory.
The mayor's office announced May 18, 2011, as "Yamaha Motor Corporation Day" in Newnan, Ga.
Yamaha Motor Corp., U.S.A., (YMUS) and Yamaha Motor Manufacturing Corporation of America (YMMC) announced on May 18, 2011, that the first production run of new all-terrain vehicle (ATV) models transferred to the U.S. from overseas facilities had recently begun at Yamaha’s state-of-the-art factory in Newnan, Ga.
When complete, the production transfer could add 200 or more American jobs at Yamaha’s U.S. factory as well as additional jobs at 125 North American parts supplier companies. The first ATV models transferred will be announced on June 8 as part of Yamaha’s worldwide unveiling of select 2012 model year products.
Yamaha’s ATV production transfer, first announced in early 2010, is a long-term strategy that will culminate in bringing the great majority of Yamaha’s worldwide ATV manufacturing to YMMC by 2013. The company has invested more than $250 million into the factory over the past 10 years creating a state-of-the-art facility and ensuring top quality products are built in a safe and environmentally responsible manner.
“This production transfer shows Yamaha’s commitment to this facility and the U.S. motorsports market – the world’s largest ATV market,” said Henio Arcangeli Jr., Yamaha Motorsports President. “Manufacturing ATVs in Georgia will allow Yamaha to respond more quickly to its customers’ demands while streamlining its supply chain and distribution processes. It is a strategic move that will benefit the company, employees, dealer partners and customers as well as the local Newnan community and more than 100 U.S. parts supplier businesses.”
Yamaha held a press conference at its factory in Newnan on May 18, 2011, where it announced the production transfer news. Yamaha executives and government officials spoke about the significance of the transfer and Yamaha’s manufacturing facility in the U.S. The company also unveiled a new “Assembled in U.S.A.” logo to illustrate its pride in U.S. manufacturing.
As one of the largest motorsports companies in the world, Yamaha is a major contributor to the U.S. economy directly employing approximately 2,800 Americans and supporting more than 30,000 additional jobs through its manufacturing facilities, corporate offices, field staff, distribution centers, suppliers and dealer partners.
“Yamaha’s factory in Newnan is state-of-the-art with more than 20 years experience making a variety of Yamaha products and more than 10 years of producing top quality ATVs,” said Mike Chrzanowski, senior vice president of operations and engineering services at YMMC. “We here at YMMC are extremely excited about this production transfer to the U.S. Above all, it is the YMMC employees and their longstanding dedication to the company, their own quality of work, and their communities that has made this transition possible. With their support, Yamaha is confident we’ll have a smooth transition this summer and over the next few years.”
“Yamaha has been in Newnan for more than 20 years, and we feel very lucky to have such a fine world renowned company in our area,” said Newnan Mayor Keith Brady. “On behalf of the City of Newnan, I would like to congratulate Yamaha on its ATV production transfer and wish them continued success for the many products they produce.”
Overall, Yamaha has corporate offices, regional offices, factories and distribution centers in nine states including Georgia, California, Wisconsin, Texas, Pennsylvania, Tennessee, Illinois, New Jersey and Washington.