"I live a hundred miles away. I choose to come here because of the personnel…the quality of the work…It’s a pleasant experience each and every time I’ve ever been here."
"Our Star lounge…the whole concept was...where customers can come relax…Star groups can have meetings…we have coffee and we have soda machines and refreshment. You come over here, we got a pool table for the kids. This is a lifestyle and this is us."
"Pro Yamaha is Business 101. Yamaha took, in my opinion, a brilliant step backwards to the basis of business: customer service. We all have good product. We’re all similarly priced. So how are we going to separate ourselves as a manufacturer and a dealer. And the way they did that was through Pro Yamaha and customer service."
"Servicing that right the first time is key…in a timely manner…tire and oil changes on the spot. Every unit that gets serviced at our dealership goes to our wash bay and gets washed."